Base is for Everyone: When Coinbase’s Layer 2 Meets Tokenized Culture

If you’ve spent any time on Zora or felt the buzz of Coinbase’s Base, you probably couldn’t escape the wave of excitement around “Base is for everyone.” A single phrase, dropped by the Base team, turned into one of Web3’s most fascinating experiments—one that says a lot about where tokenized culture is headed.

Back on April 16, 2025, Jesse Pollak and the Base crew shook things up with a post that read simply, “Base is for everyone.” On Zora, that’s all it takes. In an ecosystem where every post can become a tradable token, the phrase quickly became its own ERC-20—something anyone could mint, hold, and swap. This wasn’t an NFT; this was a content coin. Imagine your favorite viral tweet, except now it’s liquid and onchain.

The whole idea? Every piece of content as its own micro-economy, with the coin and the message inseparable. Pollak put it simply: the coin is the content and the content is the coin. There was no pitch to invest—just an open invitation to participate in culture, now made tradable.

It didn’t take long for things to blow up. “Base is for everyone” rocketed across the network as the community minted, traded, and celebrated. Volatility? Of course—this is crypto. But the real story was the speed at which people rallied, created memes, and genuinely enjoyed being part of something new. Base’s approach to openness and inclusion was on full display, and by letting everyone join, the team proved that onchain culture isn’t just for insiders.

The Base network has always been more about people than just pure tech. Artists, collectors, memers, and builders all found common ground in this collective experiment. With solid infrastructure and security, Base—backed by Coinbase—made sure anyone could jump in, whether you’re a seasoned trader or just crypto-curious.

So why is ZoraDaily bullish? Because Base is rewriting the playbook for Web3 communities. Everyone gets a shot, regardless of background or bank balance. The concept of content coins opens up wild new territory for digital ownership and community. And moments like “Base is for everyone” prove that when you lower the barriers, magic happens.

If you’re looking for the future of crypto culture, you don’t need an invite. Just show up, and you’re in.

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