Base is for Everyone: When Coinbase’s Layer 2 Meets Tokenized Culture

If you’ve been lurking on Zora or riding the blue wave over at Coinbase’s Base, you couldn’t miss the chaos and curiosity around “Base is for everyone.” One phrase, posted by the Base team, kicked off one of the wildest experiments in tokenized content—and what happened next says a lot about where Web3 is headed.

 

What Is a Content Coin?

On April 16, 2025, Jesse Pollak and the Base team set the scene with a single post: “Base is for everyone.” In Zora’s universe, where every post is mintable as a tradable token, that phrase instantly became an ERC-20—“Base is for everyone”—live for anyone to grab. Not an NFT, but a fungible token: think viral tweet, but you can trade it onchain.

The idea? Content coins. Each piece of content, its own mini economy, liquid, fungible, and ready for speculation or support. Pollak put it plain: “The coin is the content and the content is the coin.” Don’t call it an investment—this is culture, tokenized.

 

How It Blew Up—and What We Learned

Within hours, “Base is for everyone” caught fire. The community minted, traded, and celebrated, propelling the token’s value and spreading the word far beyond Zora’s regulars. Sure, there was volatility—this is crypto, after all—but what really stood out was how quickly the community rallied, memed, and shared in the excitement.

More than anything, this moment showed what’s possible when a platform like Base commits to openness and inclusion. By making the post (and its token) available to everyone, the Base team sent a powerful message: culture is for the people, not just insiders.

 

The Power of Community on Base

The Base network isn’t just about tech. It’s about people. From artists and collectors to memers and builders, “Base is for everyone” brought folks together for a collective experiment in what’s possible onchain. It proved that when the right infrastructure meets the right idea, community can form around anything—even a simple phrase.

Base’s infrastructure, security, and support from Coinbase make it a welcoming home for these kinds of experiments, ensuring that both newcomers and veterans can participate with confidence.

 

Why ZoraDaily Is Bullish on Base

  • Inclusivity: Everyone had a shot to be part of something big, no matter their background or wallet size.

  • Innovation: Content coins are pushing the boundaries of what digital ownership and community can look like.

  • Community: The “Base is for everyone” moment is a perfect showcase of what’s possible when the doors are wide open.

 

As Base continues to grow, expect more moments like this—spontaneous, collective, and powered by the people. If you’re looking for the next frontier of crypto culture, you don’t need an invite. You just need to show up.

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